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Med Spa & Aesthetic Practice Advisory

Build a stronger business behind the care.

Running a med spa is demanding. We combine clinical and business expertise to help you handle pricing, growth, hiring, technology, and expansion, with clear action plans that take the stress out of the business decisions and move your practice forward.

New client offer · 25% off your first engagement
Aesthetic practitioner treating a client
Areas We Help With

Six places growth usually gets stuck.

Pricing & Packages

Set prices with confidence, improve packages and memberships, and avoid underpricing your best services.

Marketing & Bookings

Stronger calls to action, better lead quality, and turning more interest into booked appointments.

Website & Customer Journey

Better follow-up and a smoother path from first click to a confirmed booking.

Budgets & Performance

Understand where cash is going, plan smarter budgets, and track results clearly.

Hiring, Machines & Expansion

Evaluate new hires, plan equipment purchases, and assess expansion decisions.

Funding, AI & Business Systems

Consider better financing, adopt practical AI tools, and improve day-to-day systems.

Service Options

Two clear ways to start, plus focused support.

Indicative scope below; the 25% new-client offer applies to your first med spa engagement. Fees are confirmed after your free review.

Fixed-Scope Review

Med Spa 360 Review

For owners who want a clearer understanding of profitability and growth opportunities.

We review
Pricing, service economics, bookings, costs, staffing, and key operating processes.
You receive
A findings summary, prioritized opportunities, and a practical action plan.
Timeline
Typically 2–3 weeks.
Discuss a Med Spa Review →
Analysis + Execution

90-Day Growth Sprint

For owners who want help implementing, not just a plan.

We do
Analysis followed by hands-on support executing a practical 90-day improvement plan.
You receive
Implemented changes and measurable progress against clear priorities.
Timeline
90 days.
Discuss a Growth Sprint →
FOCUSED SUPPORT

Growth & Marketing

Positioning, bookings, conversion, retention, and growth strategy.

FOCUSED SUPPORT

AI & Operations Improvement

Practical AI tools, workflows, scheduling, and day-to-day efficiency.

FOCUSED SUPPORT

Planning & Expansion

Budgets, new services, equipment purchases, hiring, and scaling decisions.

Selected Work

A recent med spa growth engagement.

Working with the owner of an independent, nurse-led aesthetic practice, we built a data-driven growth plan after a period of fast early growth. The review found the practice wasn't demand-limited, it was awareness- and conversion-limited.

We mapped the revenue mix, rebuilt a leaky inquiry-to-booking funnel, realigned services that were underpriced (and a few priced ahead of local demand), restructured a membership that was losing money, simplified a confusing package menu, and fixed digital visibility so the flagship service could actually be found. The result was a sequenced roadmap to cover break-even and scale toward a larger practice.

Aesthetic treatment in a med spa

What the engagement typically surfaces:
• A booking funnel losing qualified inquiries
• Services priced below the local market
• A membership or package menu that costs more than it earns
• A flagship service that's invisible in search and social
• No simple way to bring clients back

Shared with permission and presented without identifying details or confidential figures.

Our Edge

Why med spas work with Merquity.

Clinical perspective from an actively practicing MD.

McKinsey-trained healthcare strategy insight.

Private equity, finance, and M&A experience.

Built to connect patient care with business performance.

Free 30-Minute Med Spa Growth Review

Discuss your goals, challenges, and next steps.

No pitch, no obligation, and 25% off your first engagement as a new client.

Book Your Free Review →